Are you happy? Go buy something to make a good day even better.
Are you sad? Go buy something to cheer yourself up.
Are you having a rough day? Go buy something because, darn it, you deserve it.
Are you angry? Go buy something to distract you from your rage.
Did you just accomplish a goal? Go buy something to celebrate.
Are you feeling alone? Go buy something to take your mind off your loneliness.
Does this sound familiar? If it does, you may be an emotional spender. And if you are, you’re not alone. Half of the Americans surveyed in 2017 admitted to emotional spending, and many of them said it had led them to being deeper in credit card debt. As Chloe Morgan wrote in an article, mental health and money management are closely linked.
If buying things is your go-to mechanism for dealing with your emotions, how do you STOP? These ideas can help.
Come up with some no-spend rewards for yourself.
This could be one-on-one time with a loved one or close friend, a long hike on a Saturday afternoon, a trip to the park with your children, visiting the museum on free admission day, a visit to the animal shelter to pet the dogs (this can be dangerous if you’re anything like me – you might come home with a pet!), a trip to the library for some good books, or performing volunteer work that makes your heart feel full. I like to sit down and watch a movie on Netflix or Amazon Prime as a reward after a long day. I wrote more about no-spend treats in this article.
Kibosh impulse spending.
This isn’t easy, but you’re going to have to delay your gratification for a while. When you see something that you weren’t planning to buy, and you suddenly want it like crazy…STOP. Stopping doesn’t mean you’ll never get it. It means that you’re going to think it through and make sure you truly want it.
Give yourself 24 hours to think it over.
- Will it harm your budget?
- Will it cost you even more money to maintain the item?
- Will you be paying it off for years?
Make your spending choices very consciously and not impulsively.
Does your inbox look like mine? Is it full of newsletters from retailers who breathlessly announce “the best sale ever” on a daily basis? It’s hard to say no to those all the time. Think about it – they’re written by marketers who spend years learning to part you from your money.
Unsubscribe. Yes, you’ll probably miss out on some deals, but if you need to go to a store, you can usually find the same coupons that would go to your inbox available to download online. Trust me, you don’t need the constant barrage of temptation. I recently unsubscribed from 98 – count ‘em – 98 retail email lists. What a relief! Here’s an entire article I wrote on the importance of unsubscribing.
Avoid places that make you want to spend money.
For me, it’s Home Goods and TJ Maxx. I simply cannot walk into those stores and walk out with nothing. It’s all so pretty, so unique, so MUST-HAVE-THIS-IN-MY-LIFE that I rarely escape unscathed.
So, I just don’t go there. If I DO go, it is with cash that I have put aside for this specific purpose. I leave my debit card at home and that way I can’t be tempted to purchase things I don’t need. Your own can’t-resist store may be different – it may be the whole mall – but whatever it is, you can’t spend money there if you don’t go.
Don’t save your credit card information on online stores.
This is a hard-learned lesson from Amazon. The added step of putting in my card each time keeps me from just hitting one-click purchase and ending up with a lot of frivolous things in my mailbox.
Amazon can be the source of many great purchases, but it can also be the biggest expense on your credit card bill.
Kick cable TV to the curb.
I’ve used streaming services like Netflix for so long that I’d completely forgotten what it was like to see the barrage of commercials until I visited a family member who has cable. Every 10 minutes, 3 or 4 commercials were urging me to spend money, buy fast food, or save the dogs in an NYC shelter. Why put yourself through that?
Folks in advertising are professionals at parting you with your money, and those ad spots cost millions of dollars, so you’re trying to resist the very best.
Block ads online.
Of course, the internet brings commercials right to you through all sorts of nefarious methods, like cookies from websites you’ve visited. Try AdBlock or some other method to keep those ads from flashing before your eyes on every website you visit.
Heck, even email services like Yahoo have ads on the sidebar based on your internet habits.
Figure out what’s going on in your head.
If you’ve been overspending recently or feeling out of control with regard to money, what is going on in your life that is making you feel this way?
Introspection isn’t often fun, but it can be necessary. When you pinpoint the real problem, then you need to search for a solution to it (assuming there is one – that isn’t possible in every case.) If a solution isn’t possible, then you need to plan for best- and worst-case scenarios. Personally, I always feel better when there’s a plan. You must create new habits.
If emotional spending has always been your go-to response, it will take some time to create the new habits that you desire. But it can absolutely be done.
- Know your triggers.
- Have fiscally responsible substitutes ready.
- Practice, practice, practice.
Don’t beat yourself up too much if you backslide – we’re only human! You’ve got this!
Do you have issues with emotional spending?
How do you prevent emotional spending? What are your triggers? Let’s talk about it in the comments.